Social Messaging Tracker – April 2017
Social Messaging Tracker for April 2017 – WhatsApp account ownership surpasses Facebook Messenger
Ipsos MRBI’s Social Messaging Tracker (April 2017) records a decrease in Facebook Messenger account ownership of 8 points since April 2017 and now stands at 50%. WhatsApp account ownership has decreased by 1 point to 55%. WhatsApp now stands as the most prevalent social messaging platform, surpassing Facebook Messenger. Skype account ownership fell to 34% in April 2017, the lowest recorded figure across the past two years of the Social Messaging Tracker.
Further results can be found on our Social Messaging infographic (see PDF).
