Social Networking - Nov 17

Instagram account ownership rose 5 points since August and now stands at 32%. Over 600 thousand adults aged 15+ in the Republic of Ireland use Instagram on a daily basis.

6 February 2018

Social Media

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Rebecca Porter Ipsos Public Affairs, Ireland

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Highlights from November Social Networking 2017:

• Instagram account ownership rose 5 points since August and now stands at 32%.
• Over 600 thousand adults aged 15+ in the Republic of Ireland use Instagram on a daily basis.

*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages for November 2017 infographic.

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in November 2017.

For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at [email protected].
For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at [email protected]