Highlights from November Social Networking 2017:
• Instagram account ownership rose 5 points since August and now stands at 32%.
• Over 600 thousand adults aged 15+ in the Republic of Ireland use Instagram on a daily basis.
*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages for November 2017 infographic.
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in November 2017.
For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at firstname.lastname@example.org.
For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at email@example.com
Radio Activity during Coronavirus
Ipsos MRBI conducted a telephone survey on radio listening activity in April, following the widespread restrictions on movement placed on the entire population due to the Coronavirus outbreak. The survey was conducted to provide visibility on radio listening activity in this period and to understand the impact on listening behaviour among the population since restrictions were put in place.