Social Networking Tracker – April 2017
Social Networking Tracker for April 2017 shows decreases in account ownership across most platforms.
Ipsos MRBI’s Social Networking Tracker (April 2017) records a decrease in account ownership for most social networking platforms. Instagram remains unchanged in terms of account ownership and daily usage since January 2017. Facebook account ownership stands at 59%, a 5 point decrease since January 2017, returning to levels recorded in August 2016.
