Social Networking Tracker – Jan 2017

Social Networking Tracker for January 2017 shows increases for Twitter and Instagram account ownership.

15 February 2017 – Ipsos MRBI’s Social Networking Tracker (January 2017) records an increase of 4 points in Twitter account ownership. Daily usage now stands at one third of Twitter users. Facebook account ownership has returned to 64%, as recorded in July 2016. Daily usage of Facebook holds steady at 74%. Instagram records a 3-point increase in account ownership to 28%, a 10-point increase since February 2015.

Further results can be found on our Social Networking infographic (see PDF).