Brand Awareness

Lidl and Vodafone switch positions this month with Lidl stealing the top spot.

Vodafone holds steady at the top while Aldi and Guinness give way to Lidl and Tesco

Aldi and Tesco jump from joint 6th to 1st and 2nd respectively while Supervalu falls from 3rd to 12th

Guinness jumps from 5th to 1st after the holiday season while Vodafone rises from 8th to 5th

The top five brand recall is dominated by grocery retailers. Aldi jumps up five places to claim the top spot, pushing Lidl down one to second position. M&S is a new comer in third followed by Dunnes Stories and Vodafone at joint fourth

Lidl holds steady at the top spot for the October BrandShout. Vodafone jump two places to second position while Guinness drop one to third. Bank of Ireland up three to fourth position and Virgin Media remains at fifth.

Lidl moves up one to the top spot for September brand recall followed my Guinness in second, a six place jump from eight position in August. Aldi drops one to third position. Vodafone falls to fourth as Virgin Media moves up to fifth position.

Lidl holds the top spot in the May brand recall, followed by Aldi and the HSE/Covid-19. Bank of Ireland jump to number four following their ‘F-Word’ campaign.

Ipsos MRBI research on advertising saliency shows that the public awareness Covid-19 ads jumped from eight spot in December, to number one spot in January.