Insight Hub

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  Device Agnostic Publication

  Device Agnostic: What Marketer’s Need to Know

  Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

  25.10.17
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  Driverless cars Publication

  The Future of Mobility - On the Road to Driverless Cars

  At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

  25.10.17
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  Consumer Behaviour Survey

  Consumer Confidence National Index Reaches All-Time High

  Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.

  19.10.17
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  Innovation Publication

  Smartificial Intelligence

  Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?

  19.10.17
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  Path to Purchase Publication

  Are You Leveraging Your Path to Purchase as a Path to Growth?

  Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.

  18.10.17

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

  Subscribe

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  Women Publication

  Breaking the Stereotype

  Empowering women in advertising in developing markets.

  17.10.17
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  Religion Survey

  Global Study Shows Half Think That Religion Does More Harm than Good

  Half (49%) in a new global study agree that religion does more harm than good in the world, and 51% disagree, according to new data from Ipsos Global @dvisor survey.

  12.10.17
• Behavioural Science Publication

  Behavioural Science

  Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

  09.10.17
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  Food & Beverage Survey

  Sugar: What next?

  Ipsos is today releasing a review of the public and legislators’ attitudes towards sugar, and its future control.

  06.10.17
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  Financial Security Publication

  What Worries India - Autumn 2017

  New global poll finds unemployment remains the top issue around the world — but in India, financial/political corruption lead as biggest worries. What Worries the World study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Italy, Brazil and Mexico being the most concerned. Argentina and Poland have seen the biggest increase in optimism.

  05.10.17
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  Ipsos Update Publication

  Ipsos Update - October 2017

  Welcome to the October edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  02.10.17