Insight Hub

All content

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  Consumer Behaviour Publication

  The Fringe Effect: Where Tomorrow's Growth Starts

  The next big growth opportunity may already exist, just not where you're looking.

  09.09.26
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  Education Survey

  India's Education Paradox: Ban Social Media & Smartphones, Embrace AI in Schools

  Ipsos Education Monitor 2026 reveals a nation that overwhelmingly supports banning social media for children under 14, while remaining one of the world's strongest advocates for AI in education. At the same time, Indians express exceptional confidence in education and greater optimism about young people's future than any other country surveyed.

  31.08.26
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  Infrastructures Survey

  Almost 7 in 10 Indians satisfied with country’s infrastructure

  India ranks 2nd in pecking order on infra satisfaction;
  
  Indians choose Water Supply, Solar Energy, EV Charging and Digital Infrastructure as India's Top Investment Priorities;
  
  Indians back same infrastructure priorities shaping India's future economy, highlighting growing alignment between citizen preferences and the country's development agenda.
  
  

  30.08.26
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  Employment Survey

  A Stable Job Remains the Cornerstone of Success for Indians

  Ipsos Life Aspirations 2026 study finds career stability, homeownership and family milestones continue to define success, while uncertainty around achieving these goals carries significant emotional consequences

  18.08.26
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  automotive Publication

  The New Automotive Currency: Connected and Digital

  This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.

  17.08.26
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  Consumer Behaviour Publication

  Beyond EVs and Ethanol: Balancing Energy Security, Consumer Value and Sustainable Mobility

  This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.

  17.08.26
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  automotive Publication

  SEO Got Us Found. GEO Gets Us Recommended.

  The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

  17.08.26
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  automotive Publication

  The Human Side of Electrification: Future of Mobility is More 'Behaviour', Less 'Batteries'

  This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.

  17.08.26
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  What Worries the World Survey

  In a World of Growing Uncertainty, Singaporeans, Malaysians and Indians Remain Most Positive About Their Country’s Direction

  3 in 4 Indians say Economy in good shape

  12.08.26
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  Direct Selling Publication

  Indian Direct Selling Industry Outlook 2025

  A defining year for India's direct selling sector — exploring regulatory milestones, market expansion, and the industry's growing contribution to national employment and GDP.

  03.08.26
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  AI Publication

  Ipsos AI Monitor 2026 - India Report

  Excitement outpaces anxiety in the AI landscape among Indians.

  03.08.26