Financial Security

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.

Consumers feeling the pinch already with financial stress

India tops 29 markets on national index score

Consumer Confidence weakens for urban Indians in November: Refinitiv-Ipsos monthly India PCSI;
Sentiment down for investments for the future, personal finances and economy; minor uptick in sentiment seen for jobs

Consumer Confidence of Urban Indians tumbles by 3.4 percentage points in January 2022 – Refinitiv-Ipsos monthly India PCSI;
Consumer sentiment down across all 4 sub-indices – investments for the future, personal finances, economy and jobs

Consumer Confidence shows upturn of 2.6 percentage points in December; confidence around jobs dips – Refinitiv-Ipsos India monthly PCSI;
Confidence for personal finances and investments see a major boost; minor uptick for economy

Higher Unemployment & Lost Earnings will be longest lasting outcome of pandemic predict 4 in 10 Urban Indians: Ipsos World Youth Skills Day 2021 global survey; 7 in 10 Urban Indians believe School Closures are/ were justified to offset impact of pandemic

Ipsos elevates Umesh Thawani to General Counsel, Ipsos APEC (Asia Pacific Excluding China); to oversee legal duties for 12 APEC markets

Consumer Confidence of Urban Indians shows uptick of 0.9 percentage points in February, according to the Refinitiv-Ipsos monthly PCSI.
Consumer sentiment up for jobs, personal finances, investment for future; down for economy