Consumer Behaviour

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.

Pantone 11-4201 Cloud Dancer — a billowy, weightless white that evokes clarity of mind, serenity, and a desire for emotional reset.

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.

The Ipsos Love Life Satisfaction 2025 - a 30-country global survey among 23,765 adults, to mark Valentine's Day.

In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.

Ideal home for Indians: INNER CITY, DETACHED HOME

48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.

High taxes, high interest rates and high property prices pose biggest challenges in housing

Despite consumer sentiment plummeting -5.3 pp in Nov 2024 in post festival gloom: LSEG-Ipsos Primary Consumer Sentiment Index India

Sentiment down for the economy, personal finances, investments & jobs

3 in 4 urban Indians believe there is too much display of nationalism at the Olympics.
Indians most interested in watching football/ soccer, badminton, volleyball, tennis, cycling, boxing, basketball etc.

Citizens of north zone (86%), tier1 (85%) and east zone (83%) give Mr. Modi a distinction in performance as PM

Shattering the Stage Gates with Generative AI.