Consumer Behaviour

Western Markets Show Greater Skepticism;
India Sees Strong AI Adoption and Optimism, Alongside Nuanced Trust Dynamics;
New insights reveal Urban Indians are embracing artificial intelligence at scale while calling for transparency and responsible deployment

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

Ipsos Consumer Pulse is tracking shifts in consumer attitudes toward everyday consumption as events unfold.

Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.

Pantone 11-4201 Cloud Dancer — a billowy, weightless white that evokes clarity of mind, serenity, and a desire for emotional reset.

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.

The Ipsos Love Life Satisfaction 2025 - a 30-country global survey among 23,765 adults, to mark Valentine's Day.

In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.

Ideal home for Indians: INNER CITY, DETACHED HOME

48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.

High taxes, high interest rates and high property prices pose biggest challenges in housing