Consumer Behaviour

This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.

This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.

Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

Western Markets Show Greater Skepticism;
India Sees Strong AI Adoption and Optimism, Alongside Nuanced Trust Dynamics;
New insights reveal Urban Indians are embracing artificial intelligence at scale while calling for transparency and responsible deployment

TRACK and OPTIMISE your brand's LLM presence when it matters.

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

Ipsos Consumer Pulse is tracking shifts in consumer attitudes toward everyday consumption as events unfold.

Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.