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Behavioural Science

COVID19 is defining the new normal each day - a POV
COVID-19 Publication

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.

A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
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Behavioural Science Event

Behavioural Science- Engineering a Behaviour Change - [Webinar Recording]

[WEBINAR RECORDING]
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Nudge Publication

Cyber Coaxing - Nudge Strategies In The Age Of AI

By Amit Adarkar, CEO- Ipsos in India and Geeta Lobo, Service Line leader, SIA - Ipsos in India
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Nudge Publication

The Boon of Being in Both Minds

By Sreyoshi Maitra, Executive Director, Ipsos in India
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Behavioural Science Publication

OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour

By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
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Nudge Publication

Hacking Into The Homer Brain

By Geeta Lobo, Service Line leader, SIA- Ipsos in India

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Consumer Behaviour Publication

THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making

Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
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Artificial Intelligence Survey

Opinion: Hacking into the Homer brain

This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
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Behavioural Science Publication

Achieving mindset change for sustained behavior change

Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)
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Artificial Intelligence Survey

Cyber Coaxing: Nudge strategies in the age of AI

Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India
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