Gen X – The OG Harbingers of Change in India

This article is inspired by The Generation Myths and Demographic Realities thinking shared by Ipsos India recently at their client event Ipsos After Hours. It seeks to explore the dynamics and contributions of Generation X and builds a case of how brands could leverage the potential of this critical age cohort.

Gen X – The OG Harbingers  of Change in India

This article delves into India’s forgotten generation – one that has had a ringside view to the many changes that Indian society has undergone in the last 50 years or so. The article discusses how brands can target this generation not only for their sheer economic potential but also how this generation can play a role in landing critical brand purpose related messages.

Also published in Campaign India here

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Media & Brand Communication