Happiness levels surge for urban Indians in August 2023: Ipsos IndiaBus Happiness Monitor

Happy tidings! Urban Indians have turned happier in August 2023, over the previous month and driving happiness levels up are particularly the family, health and economic and financial conditions, according to the August wave of the Ipsos IndiaBus Happiness Monitor, that gauges happiness levels of urban Indians overall and across a host of parameters.   So, 69% of urban Indians claim to be happy! Displaying a one-point improvement over the previous month and across some of the key areas that define happiness.

Parameters that define happiness and areas showing improvement

Happiness levels have particularly surged around family 73% (+2%), health 67% (+2%), economic & financial conditions (54%) (+3%), while it has receded around the rest. Though the biggest contributors to happiness for urban Indians in the pecking order in August were: family (73%), health (67%), friends’ circle (62%), employment or work (60%), colleagues and business associates (57%), economic and financial conditions (54%), neighbours (53%), situation of country (45%) and situation of the world (39%).

Parijat Chakraborty, Group Service Line Leader, Public Affairs and Corporate Reputation, Ipsos India said, "We see an uptick in happiness of urban Indians in August 2023 and further, family, health and economic and financial conditions are turning up the happiness meter, conveying a pertinent message that the biggest sources of happiness continue to be close family ties, salubrious health  and financial security. Though work, colleagues, friends’ circle,  neighbours, situation in the country and around the globe, all these factors accentuate happiness for urban Indians."

"Happiness is not superficial. It manifests itself in different areas that have a bearing on our day-to-day existence. And slippage in one area can impact all other areas," added Chakraborty.  

Methodology:

Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. The data collection is done in every month and the results are calculated on two-months rolling sample.