INDIAN CONSUMER MARKET

72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians

Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.

Pantone 11-4201 Cloud Dancer — a billowy, weightless white that evokes clarity of mind, serenity, and a desire for emotional reset.

Optimism around Argentina’s FIFA World Cup prospects, global economic recovery and an end to the Ukraine war shape expectations.

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.

Ipsos Market Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, wallet, and future intentions.

A strong case for nationalism emerges with 73% citizens believing in the criticality of defending one’s nation in the face of criticism

All Ipsos solutions now come powered with Total Access