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India's Obesity Paradox: Active help-seeking coexists with critical gaps in health risk awareness
High engagement contrasts with critical blind spots about risk.
New findings from 14-country study released by Ipsos on World Obesity Day 2026. -
India Ranks Lowest in Partner Satisfaction, Among Bottom Three on Love Life Satisfaction Index: Ipsos Global Survey 2026
The survey reflects gaps in emotional connection & fulfilment
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Wonder, Worry, and the Weight of Choice: Ipsos Global Trends 2025 Reveals How Indians Navigate AI, Trade, and Life in a Rapidly Changing Economy
These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.
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Optimism Soars in India, Up 7% in January 2026
Indians are increasingly confident while most of the world continues to feel their countries are on the wrong track, according to Ipsos.
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From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions
Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.
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India Ranks Second Globally as Consumer Sentiment Surges on Strong Economic Growth and Job Prospects
Rising optimism in the world’s fourth-largest economy reflects growing domestic demand, expanding employment, and a positive outlook for 2026, according to the LSEG–Ipsos Primary Consumer Sentiment Index.
How to Win
Optimize brand positioning and assets
Where to Play
Identify and prioritize opportunities
What to Know
Uncover what people say, feel, and do
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2026: A Horizon of Hope
Indians show higher optimism for 2026, compared to last year – could this translate into higher spendings?