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The Evolving AIDA Model in Digital Marketing: A Path Less Linear
Building Successful brands through Digital Marketing
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Indians Track West Asia Conflict Closely; Deep Concern Spurs Spending Cutbacks
Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east
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A World Divided: Southeast Asia and India Stand Out as Optimism Holds Firm
Most Global Markets Remain Downbeat, with Widespread Concern About the Future
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Public Transport, Mobikes and Walking Lead India’s Mobility Choices: Ipsos Mobility Report 2026
Cars rank among the least preferred modes despite strong aspirational pull; EV interest gains momentum
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Consumer Sentiment in India Picks Up Pace in March, Up 0.9 Percentage Points
Sharp Upswing in Sentiment on Economy and Jobs
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7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year
The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.
Indonesians most happy; Hungarians least happy.
Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.
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Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future
India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market
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Gen Z and the Plant-Powered Plate: Trends and Insights
Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.
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Gen Z and the Plant Powered Plate: Young Indians Are Fueling the Next Wave of Plant-Based Food Growth
PBFIA–Ipsos report reveals how India’s digitally connected, health-first Gen Z is accelerating the rise of plant-based foods, with the potential to reach ₹5,500 crore by 2034.
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Between Progress and Tradition: How Indians View Women’s Equality and the Enduring Appeal of the Retrosexual Man
Ipsos 29 market International Women’s Day Report