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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Joblessness worries urban Indians & global citizens alike – cited 2nd biggest worry in August 2020. COVID 19 continues to sit at the top
Ipsos What Worries the World monthly global survey
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Decoding emotional labyrinth of fragrances – commoditization to informed selection
Ipsos The Scent of an Emotion Study
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Responding to COVID-19 in African Countries
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
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Ipsos India appoints Raja Bunet, Chief Operations Officer – to lead Contactless Data Collection Operations
Ipsos in India has announced the appointment of Raja Bunet to Chief Operations Officer, for leading Contactless Data Collection Operations, with immediate effect.
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81% Urban Indian parents exhort schools to restrict the number of days kids attend school: Ipsos Essentials Study
Indian parents divided about how soon kids should resume school – views hover between 1 month to a year
Japan, France, Germany, Australia and South Korea top markets where over 4 in 10 kids have resumed going to school
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3 in 5 Urban Indians favor legalization of Abortion: Ipsos Global Advisor Survey
According to a new global survey by Ipsos in 25 countries, at least 3 in 5 Indians (63%) favour legalization of Abortion in India. While 1 in 4 (24%) were not in favour of legalization of abortion.
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Balance-imbalance: ‘New Normal’ and New Education Policy - By Dr. Udita Ghosh Sarkar
Is it doing a balance in terms of ‘new normal’ and New Education Policy in place for universalization of education for all or is it the same pattern as before whereby the policies are in favour of the advantaged population? Is it ‘inclusion’ in all terms and we as practitioners look forward to the ‘good times’ ahead?