Krishnendu Dutta, Country Service Line Leader of Market Strategy and Understanding (MSU) now dons the new enhanced role of Group Service Line Leader Innovation and MSU. He will additionally also drive the business for Innovation Service Line in India. Meanwhile, Archana Gupta will now be leading the MSU service line.
Further, Jyoti Malladi, Country Service Line leader, Brand Health Tracking (BHT), in her new expanded remit, dons the mantle of Group Service Line Leader, BHT & Creative Excellence. Malladi has also consolidated her team, with Ruchi Govind leading Brand Health Tracking and Ananya Roy Mathur driving Creative Excellence service lines, respectively.
"In the new normal, integration is the way forward, as we navigate the spectrum in focussing primarily on tech based solutions in addressing clients needs," said Amit Adarkar, CEO, Ipsos India.
Elaborating on the integration, Adarkar further added, "While MSU provides clients with market understanding, advisory, brand positioning and shopper insights; Innovation primarily works in innovation and forecasting, product testing and packaging research. Both service lines are complementary.
Likewise if BHT provides counsel in brand activation tracking and brand equity measurement; then Creative Excellence lends expertise in creative development, assessment and effectiveness – their utility is complementary and both work in tandem.
Marketers are nimble and forever strapped for time. This integration provides cross selling and addresses clients needs with fewer touch points. As clients get ready to rebound in the second half of the year, Ipsos has lined up a slew of contactless and agile solutions and these leadership changes reflect our commitment to partnering our clients in these turbulent times with agility and attentiveness," added Adarkar.