Market Research


Citizens, Market Research, and Artificial Intelligence

This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.
Qualitative Survey

Ipsos UU (qualitative research division) announces role enhancements in India

With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
User Experience Publication

Why Accessible UX Matters

Tips for delivering a great user experience.
technology Survey

Ipsos India appoints Unni Hariharan, Executive Director, Tech & Ecommerce

Hariharan is designated Executive Director, and his remit is to identify and enhance opportunities with leading players in the Tech and eCommerce sector and will work with clients pan India.
Brands Publication

Understanding the context of consumption moments

A path to brand success.

Ipsos India announces leadership changes & role enhancements

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.

Introducing Ipsos RISE: first-of-its-kind, AI-powered insights platform for modern brand, risk and reputation management

Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.