The Road Less Traveled: Addressing Deep-Rooted Inclusivity Gaps in Indian Automobile Advertising
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
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Sakina Pittalwala
Executive Director
Indian automobile advertising lacks inclusivity when it comes to gender and age. Women are often objectified or portrayed as less skilled drivers, while older citizens are nearly invisible. This perpetuates harmful stereotypes and ignores the growing purchasing power of these demographics.
To move towards inclusivity, the industry should:
- Feature diverse individuals in age, gender, and background.
- Challenge stereotypes in their advertising narratives.
- Sensitize marketing teams to inclusivity and diversity.
- Engage with diverse communities for authentic representation.
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