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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Spirited Revelations: The Buzz in India's Beverage Scene
This report delves into India's booming alcoholic beverage market, exploring trends such as premiumization, creative cocktails, craft beer, the ascent of indigenous spirits, and the growing demand for low and no-alcohol options. It highlights consumer shifts towards sophistication, cultural authenticity, and innovation.
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People and Climate Change
On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.
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The Evolving Landscape of Gender Equality in Urban India: A Tale of Progress and Persistence
As we celebrate International Women's Day, it's a good time to reflect on the state of gender equality in India.
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SOWING THE SEEDS OF GROWTH: AN OUTLOOK ON INDIA’S PLANT-BASED FOODS SECTOR
This report offers a deep dive into the plant-based foods industry, both globally and in India. Insights from conversations with industry experts, consumer research, and market data have been synthesized to provide a comprehensive view of this rapidly evolving sector.
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Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey
Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
Maha Kumbh Mela seen to boost local economy
Concern around the impact on environment surfaces
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Ipsos Shopper Insights unveils Clicking into the Future – trends driving India’s online shopping surge: A new study by Ipsos
Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on