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Concern for climate change making urban Indians alter choices & behavior: WEF-Ipsos Climate Change & Consumer Behavior Survey
Saving water and electricity – top changes in Indian households
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71% urban Indians expect their jobs to be automated in 10 years: WEF-Ipsos Global Views on Jobs & Automation Survey
84% Indians confident they have skills to keep their jobs in the future
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Only one third of workers expect their job to be automated
Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.
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Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
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Achieving mindset change for sustained behavior change
Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)
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Saving the planet starts at home
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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The Evolution of Entertainment in India
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
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Global Divide on Social Mobility
Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.