Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey

Youth in most global markets hold contrary views - feel their parents were more privileged

The author(s)

  • Madhurima Bhatia Media Relations and Content lead
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Indian urban youth is enthused about the future and feels a lot more privileged than parents in terms of opportunities for education, career options, entertainment, finances and quality of living, according to a survey by the World Economic Forum (WEF) and Ipsos, presented at Davos, in Jan 2020. 




Better off personally Vis-à-vis Parents


Peers better off Vis-à-vis Parents



Access to good education




Access to information




Access to entertainment, like films, music, books




Being able to travel abroad




Having a successful career




Being free to be true to oneself




Enough money to live well




Being able to own one’s own home




Being able to live comfortably when you retire from work




Having a secure job





Being safe from crime & harm




India is a growing market, so is laden with opportunities for youngsters. The survey is urban centric; and it is commonplace for parents to bend backwards to cater to every whim and fancy of their children. Whether to provide them the best of education or to prepare them for the future, hand holding, until they secure a firm hold. Youngsters themselves have this competitive spirit and aspiration to taste success and grow as individuals. Youngsters live in interesting times – opportunities match their aspirations. Though, the sentiment is not as positive in the area of safety from crime & harm, reflecting possible problems with rapid urbanization,” says Amit Adarkar, India CEO & APAC Operations Director, Ipsos.  

By markets, the pic is not as hunky dory

Most markets feel their parents were better off. And there is a whole lot of worry among youngsters about their jobs and financial stability. Youngsters of most markets polled feel they are worse off than their parents.

The markets that buck the trend are India, China, Saudi Arabia, Peru, Philippines and Malaysia. 

Though, access to information and access to media, entertainment, books is enjoyed by youngsters, across markets. 


About the Study

These are the results of an Ipsos survey conducted between November 22 and December 31, 2019 on the Global Advisor online platform among 22,285 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, Singapore, Israel, Hong Kong and Turkey and 16-74 in 25 other markets.

The sample consists of approximately 1000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Great Britain, Italy, Japan, Mexico, Spain and the U.S., and approximately 500+ individuals in each of Argentina, Belgium, Chile, Colombia, Hong Kong, Hungary, India, Israel, Malaysia, the Netherlands, Peru, the Philippines, Poland Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Sweden and Turkey.

The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, Singapore, South Korea, Spain, Sweden and the U.S. can be taken as representative of these countries’ general adult population under the age of 75. 

The samples in Brazil, Chile, China (mainland), Colombia, Hong Kong, India, Israel, Malaysia, Mexico, the Philippines, Peru, Romania, Russia, Saudi Arabia, South Africa and Turkey are more urban, more educated and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of these population.

The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data. 

Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses.

The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 4.8 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.

The author(s)

  • Madhurima Bhatia Media Relations and Content lead

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