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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making
Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
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Indo-US ties important; Namaste Trump will bring the two nations closer, feel most urban Indians: Ipsos Trump India Visit Snap Poll
Trade agreement overhaul ; defence pact foreseen
Trump eyeing Indian vote bank & consumer market, general perception
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Consumer Confidence recovers for urban Indians; moves up by 2.5 percentage points in February 2020: Refinitiv-Ipsos Primary Consumer Sentiment Index
Recovery across all 4 indices – jobs, economy, personal investment & personal finances
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Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey
Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?