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Consumer Confidence recovers for urban Indians; moves up by 2.5 percentage points in February 2020: Refinitiv-Ipsos Primary Consumer Sentiment Index
Recovery across all 4 indices – jobs, economy, personal investment & personal finances
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Urban Indians Order-in Food for Uplifting Mood & Avoiding Cooking: Ipsos Trends-to-the-Table Survey
Taste and quality of food determine patronage; Ordering-in peaks for dinner, most
A syndicated survey that unmasks consumer behavior, motivations and choices, while Ordering-in Food
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
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Cyber Coaxing: Nudge strategies in the age of AI
Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India
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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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Nationalism Reboot – Saving the Sari
Exhorting govt, marketing & advertising world, to promote the weaves
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Consumer Confidence of urban Indians, upbeat, surges by 3.3 percentage points in December: Thomson Reuters-Ipsos Primary Consumer Sentiment Index (PCSI)
Consumer sentiment around jobs has recovered after months of slump. Sentiment up for personal finance, investments and economy