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89% Urban Indians claim to be aware of UN Sustainable Development Goals: WEF-Ipsos Survey
Gender equality & empowerment of women & girls and sustainable consumption & production patterns, top 2 SDGs of Indians
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More Indians pre-occupied with physical well-being vis-à-vis mental well-being: Ipsos Mental Health Global Survey
64% Indians want the stigma attached with Mental Health issues to go; they would prefer if it was treated like any other illness; 63% Indians feel that seeing a therapist was a sign of strength.
74% Indians expect a tolerant attitude for mental health patients
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
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Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
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India ranks 9th on Happiness among 28 global markets: Ipsos Global Happiness Survey
Australia and Canada are tied at the top spot as happiest nations
Living conditions, physical well-being, personal safety and security, friends, feeling in control of life, emerged as some of the top determinants of happiness
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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Ipsos Survey on World Refugee Day
Paradox among Indians towards Refugees – 65% Indians want victims of war and persecution to be given refuge in India & other countries; 64% Indians do not want influx of refugees in India – feel they come for economic reasons
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4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study
Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.
10 years hence Indians foresee consumption of hard drinks surging