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Achieving mindset change for sustained behavior change
Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
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Biggest threats to India? 87% Urban Indians fear a terrorist attack taking place in India ; 87% fear a natural disaster occuring in India: Ipsos-Halifax World Affairs Global Threats Assessment Survey
75% Indians are confident that the government can deal with terror threats and 77% are confident of govt’s ability in dealing with natural disaster
77% urban Indians believe world became more dangerous over last year
India is ominous of all threats – of security, safety and wellbeing
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Can financial services tackle health and wellness?
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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89% Urban Indians claim to be aware of UN Sustainable Development Goals: WEF-Ipsos Survey
Gender equality & empowerment of women & girls and sustainable consumption & production patterns, top 2 SDGs of Indians
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More Indians pre-occupied with physical well-being vis-à-vis mental well-being: Ipsos Mental Health Global Survey
64% Indians want the stigma attached with Mental Health issues to go; they would prefer if it was treated like any other illness; 63% Indians feel that seeing a therapist was a sign of strength.
74% Indians expect a tolerant attitude for mental health patients
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.