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Signalling Affordability and Reaching Consumers: A Comprehensive Guide
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
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Spirited Revelations: The Buzz in India's Beverage Scene
This report delves into India's booming alcoholic beverage market, exploring trends such as premiumization, creative cocktails, craft beer, the ascent of indigenous spirits, and the growing demand for low and no-alcohol options. It highlights consumer shifts towards sophistication, cultural authenticity, and innovation.
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Hope around war in Ukraine ending in 2025 surges among Indians compared to 6 months ago: Ipsos Global attitudes to war in Ukraine
Citizens in 28 of 30 markets more optimistic of Ukraine war ending in 2025, versus 6 months ago
Indians and global citizens against their country being militarily involved in the conflict
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Ipsos Synthesio launches Express Insights delivery
Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence.
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Consumer sentiment weakens amid Trump’s tariff trade laws and job cuts’ uncertainty: LSEG-Ipsos PCSI India April 2025
Consumers feeling the pinch already with financial stress
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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India retains 4th rank in optimism, with 6 in 10 citizens believing country is moving in right direction: Ipsos What Worries the World
Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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BEYOND THE GIG: Shaping the Future For India's Emerging Workforce
This article unfolds the current landscape of the gig economy in India, highlighting organisational and governmental roles in fostering a stable and inclusive job market.