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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Coronavirus and Unemployment top worries of Indian netizens: Ipsos What Worries the World, August 2021
Coronavirus and Unemployment top local & global worries: Ipsos What Worries the World global monthly survey, August 2021
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Consumer Confidence sees a robust 2.9 percentage points surge in August 2021, as confidence around jobs boosts: Refinitiv-Ipsos India monthly PCSI
Consumer Confidence for Urban Indians has surged by a robust 2.9 percentage points in August 2021 over the previous month, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI).
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Inclusiveness of LGBTQ Community – Marketers Leading the Way
Inclusiveness of LGBTQ Community – Marketers Leading the Way
An interesting POV by Pallavi Mathur Lal, Senior Client Director, Ipsos India & Neha Dutta, Research Director, Ipsos UU, India -
Lockdown Effect – Urban Indians claim to play and practice Cycling and Running most: WEF-Ipsos Global views on exercise and team sports
Lockdown Effect – Urban Indians claim to play and practice Cycling and Running most: WEF-Ipsos Global views on exercise and team sports
India emerges at the top globally in preferring Cycling as fave Sports activity;
Lack of time, lack of money, weather conditions & lack of facilities, top barriers to practicing sports of choice;
1 in 2 Indians want to practice sports more than they currently do
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Hybrid Work Mode the way forward? Ipsos Essentials Survey
Hybrid Work Mode the way forward? 57% Urban Indians expect their employers to support a more flexible work situation in the future: Ipsos Essentials Study; 4 in 10 like the flexibility at work now, though 4 in 10 want to work more outside of home
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Global views on sports: 58% globally would like to practice more.
A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
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6 in 10 Urban Indians believe India is moving in the right direction - Ipsos What Worries the World monthly global survey
6 in 10 Urban Indians believe India is moving in the right direction - India 2nd most optimistic market in July 2021, Saudi Arabia ranks 1st: Ipsos What Worries the World monthly global survey;
Global citizens stay downbeat, 63% pessimistic, feel country on wrong track
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Higher Unemployment & Lost Earnings will be longest lasting outcome of pandemic predict 4 in 10 Urban Indians: Ipsos World Youth Skills Day 2021 global survey
Higher Unemployment & Lost Earnings will be longest lasting outcome of pandemic predict 4 in 10 Urban Indians: Ipsos World Youth Skills Day 2021 global survey; 7 in 10 Urban Indians believe School Closures are/ were justified to offset impact of pandemic