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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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Ipsos acquires Intrasonics
Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
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Mental Wellness: The Changing Indian Attitude
Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Decoding emotional labyrinth of fragrances – commoditization to informed selection
Ipsos The Scent of an Emotion Study
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
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The Business of being Social
Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.
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Ipsos India reinforces and realigns key specialties for better client orientation and delivery – ramps up roles and teams
Ipsos in India has consolidated and realigned some of the key specialties, keeping in view emerging client exigencies and their business needs and has ramped up roles of some the top key specialists in the apex team.