Search
-
A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
-
Indian Urban Youth convinced far better off than parents for career, lifestyle, social status & finances: WEF-Ipsos Social Mobility Survey
Youth in most global markets hold contrary views - feel their parents were more privileged
-
Concern for climate change making urban Indians alter choices & behavior: WEF-Ipsos Climate Change & Consumer Behavior Survey
Saving water and electricity – top changes in Indian households
-
71% urban Indians expect their jobs to be automated in 10 years: WEF-Ipsos Global Views on Jobs & Automation Survey
84% Indians confident they have skills to keep their jobs in the future
-
Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
-
Achieving mindset change for sustained behavior change
Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)
-
Saving the planet starts at home
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
-
Global Divide on Social Mobility
Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.
-
Know your (and their) Vices
Are marketers geared for evolving perceptions?
Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
-
92% Urban Indians optimistic Circa 2020 will be better than previous year; 83% bullish about performance of global economy
Optimism, trends & concerns sum up this year’s - Ipsos Predictions 2020 Survey
Circa 2019 was a disastrous year for India & Indians