54% Urban Indians believe there is gender parity in workplaces: Ipsos International Women’s Day 2020 Survey

Less Indian women (46%) endorse this view vis-à-vis men (62%) Only 4 in 10 global citizens believe workplaces are gender equal

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  • Madhurima Bhatia Media Relations and Content lead
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54% of urban Indians polled believe their workplaces are gender equal – though less number of women (46%) endorse this view, vis-à-vis men (62%).   

Global  citizens on the contrary, have about 56% disagreeing - only 4 in 10 (41%) endorse this view.

These are the findings of the Ipsos global survey on International Women’s Day 2020,  that maps global attitudes to gender equality.

Findings of the survey are highly urban centric, and I would believe education and ambitions have helped women carve out a niche for themselves in jobs. Though, rural Indian women, still have a long way to go, for gender parity with men,” said Amit Adarkar, CEO, Ipsos in India.

The survey covers this year’s theme of   International Women’s Day - I am Generation Equality: Realizing Women’s Rights – and shows, we are doing better than most markets in providing equal opportunities to both genders,” added Adarkar.

Taking stock! How have we done so far in achieving Gender Equality

6 in 10 urban Indians are satiated with the level of progress made in achieving gender equality. 

Way forward

At least 78% of urban Indians polled advocate a greater role for men in supporting women’s rights, which is seen as an enabler for gender equality. And global citizens too (68%),  endorse the same and feel men can be more involved, in standing up for women’s rights. 

More women leaders in business and politics, too are seen to positively impact gender equality and empowerment of women, by at least 69% urban Indians.

Technical note

These are the findings of a survey conducted in 27 countries via Global Advisor, the online survey platform of Ipsos, between 24 January-7 February 2020.

For this survey, Ipsos interviewed a total of 20,204 adults aged:

  • 16-74 in Argentina, Australia, Belgium, Brazil, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia, Spain, and Sweden;
  • 18-74 in Canada, South Africa, Turkey, and the United States of America;
  • 19-74 in South Korea;

The sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and of 500+ individuals in each of the other countries surveyed.

The data is weighted so each country’s sample composition best reflects the demographic profile of its adult population according to the most recent census data, and to give each country an equal weight in the total “global” sample. 

Online surveys can be taken as representative of the general working-age population in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Netherlands, Poland, South Korea, Spain, Sweden, and the United States. Online samples in other countries surveyed are more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population.

Sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. The precision of online surveys conducted on Global Advisor is measured using a Bayesian Credibility Interval. Here, the poll has a credibility interval of +/-3.5 percentage points for countries where the sample is 1,000+ and +/- 4.8 points for countries where the sample is 500+. For more information on the Ipsos use of credibility intervals, please go to -https://www.ipsos.com/sites/default/files/2017-03/IpsosPA_CredibilityIntervals.pdf.


The author(s)

  • Madhurima Bhatia Media Relations and Content lead

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