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Consumer sentiment further improves and surges 2.8 percentage points for urban Indians in March 2024: LSEG-Ipsos PCSI
Big jump in sentiment for jobs; sentiment also up for personal finances, economy and investments
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50 Women 1 Question
Do you ever wish you could go back to the past and give yourself advice? Well, 50 women of Ipsos India shared the advice they would give their younger selves this International Women's Day!
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Gen X – The OG Harbingers of Change in India
This article is inspired by The Generation Myths and Demographic Realities thinking shared by Ipsos India recently at their client event Ipsos After Hours. It seeks to explore the dynamics and contributions of Generation X and builds a case of how brands could leverage the potential of this critical age cohort.
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Ipsos India Happiness Report
Based on a year-long study, this report covers all 12 months of 2023 to tell us the state of happiness among Indians
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78% Urban Indians perceive India to be on right track; 8% surge in Feb wave over Jan 2024 - Ipsos Global Advisor What Worries the World
Inflation and unemployment remain two glaring worries of Indians for almost 2 years
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The Silent Struggle
The survey was commissioned by Mpower, a branch of the Aditya Birla Education Trust, and the Ipsos India Healthcare team were the Insights partner.
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Revolution on Wheels: Journey through Bharat Mobility Global Expo 2024
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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How an underdog helped All(El)evate Honda from troubles
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Steering towards a Greener Future: India's EV Financing Landscape
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey
62% urban Indians believe a man who stays at home to look after his children is less of a man