Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India
We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
The pandemic has reshaped consumer behaviour and market dynamics, necessitating a fresh approach to innovation and strategy. Using Ipsos’s database of innovation testing, we unearth key Innovation trends in the CPG sector, pre- and post-pandemic.
This report explores how companies find it harder to create breakthrough innovations in the Indian market. The report also highlights the need for businesses to understand their customers better, as the pandemic has significantly altered shopping habits and lifestyles. To succeed in this evolving landscape, companies must deepen their understanding of their target audience, tailor products to local needs, and learn agility from smaller companies.
