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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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For the Love of Money? Motivation and engagement in Online Research Communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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71% Urban Indians say the European Union has made Europe stronger: Ipsos European Elections 2019 Survey
Disinterest among Britons palpable – only 3 in 10 interested in upcoming EU elections
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4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study
Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.
10 years hence Indians foresee consumption of hard drinks surging
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Amit Adarkar, Ipsos India CEO picks up additional charge of Operations Director for Ipsos Asia Pacific
He has a dual reporting - to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA) and to Hamish Munro, Ipsos global CEO Operations and Ipsos Interactive Services (IIS).
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Air Pollution, Global Warming & Overpopulation - top 3 environmental worries among Urban Indians: Ipsos Earth Day Survey
Hierarchy of environmental concerns defined by local affliction of markets
90% Indians concerned about non-recyclable product waste
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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Consumer Confidence plummets in March 2019 by 6.8 percentage points: Thomson Reuters-Ipsos PCSI Study
Pulwama/ Balakot and war clouds play spoilsport