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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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Decoding emotional labyrinth of fragrances – commoditization to informed selection
Ipsos The Scent of an Emotion Study
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Ipsos ranked #1 Most Innovative Company
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.
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COVID 19 ratcheted up spends on Food & Essential commodities for majority of urban Indian households: Ipsos Cost of Living Survey
Expensive items & Spending-more-time-at-home biggest culprits is upping spends
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