World on the mend? Urban Indians & Global Citizens want a sustainable and equitable post COVID19 world

World Economic Forum-Ipsos Global Survey

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  • Madhurima Bhatia Media Relations and Content lead
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 World on the mend?  A new Ipsos global survey for the World Economic Forum shows that majority of Indians (87%) and global citizens want the post COVID 19 world to be sustainable and equitable. The survey was conducted among 21,000 adults from 27 countries.

The pandemic has been an equalizer and the lockdowns have brought home the message that the mindless chase for materialism and of abusing the planet have brought us to brinkmanship. Riches did not save from the corona virus. The world is emerging from the shock of the pandemic (which has still not gone away) and there is a feeling that the world needs to heal. Even the rich-poor divide has somewhat contracted, paving way for acceptance and sensitivity,” says Amit Adarkar, CEO, Ipsos India.     

Reset mode, over pre COVID 19 ways – for both Indians & global citizens

Majority of urban Indians (85%) and global citizens (72%) will like their lives to alter completely, instead of harking back to pre COVID ways of living and functioning, in post pandemic era.

The markets that exhorted this view most, were of Mexico (89%), Colombia (88%), South Africa (86%), Peru (86%), Saudi Arabia (86%) and Malaysia (86%).  And markets with divided views were of Netherlands (51%) and Germany (51%).    

The pandemic has brought the families together. The lockdowns and restrictions have shown how simple and frugal living with fewer things can provide happiness as well. Technology has been a great enabler in bringing people together in these difficult times, “ added Adarkar.

About the Study

These are the results of a 28-country survey conducted by Ipsos on its Global Advisor online platform. Ipsos interviewed a total of 21,104 adults aged 18-74 in United States, Canada, Malaysia, South Africa, and Turkey, and 16-74 in 23 other countries between August 21 and September 4, 2020.

The sample consists of approximately 1,000 individuals in each of Australia, Belgium, Brazil, Canada, China (mainland), France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500 individuals in each of Argentina, Chile, Colombia, Hungary, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, and Turkey.

The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be taken as representative of these countries’ general adult population under the age of 75.

The samples in Brazil, Chile, China (mainland), India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their population.

The data is weighted so that each country’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.

Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses.

The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 4.8 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.

The publication of these findings abides by local rules and regulations.


The author(s)

  • Madhurima Bhatia Media Relations and Content lead

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