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The Rise of Conscious Eating
With growing realisation of the impact of food consumption on health, clean labels, transparency and authenticity in packaging and messaging are critical for F&B.
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Protein Nation - India’s Next Wellness Revolution
Protein is India’s wellness story of the decade—but its future lies not in flashy product claims but in genuine nutrition literacy.
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Urban India Abuzz with Festival Shopping Excitement
Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.
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Shopper Decision Trees Supporting Category Management Strategy
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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Software-Defined Vehicles: The Digital Revolution
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
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Beyond the Badge: The Rise and Fall of Model Brands
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
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The Virtual Pillbox: Trends Shaping E-Pharmacy Today
Solutions reshaping healthcare access and convenience post the pandemic and given the rapid rise of E-commerce/ Q commerce.
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The Lighthouse Effect: Guiding Shoppers To Their Treasure
A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?
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Demystifying Mystery Shopping
Why organizations use Mystery Shopping and its role within Customer Experience Measurement Research
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Ipsos Shopper Insights unveils Clicking into the Future – trends driving India’s online shopping surge: A new study by Ipsos
Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on