Software-Defined Vehicles: The Digital Revolution
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
India’s auto industry is entering the era of Software-Defined Vehicles (SDVs), where cars function like “computers on wheels” with features that evolve through software and OTA updates. Automakers such as Tata and Mahindra are investing in connected ecosystems, ADAS, and digital platforms, creating new consumer benefits like predictive maintenance, remote access, and vehicles that improve over time. For manufacturers, SDVs unlock recurring revenue models and faster innovation, with the market growing at 25–30% annually. However, challenges remain around infrastructure, cybersecurity, and consumer awareness. Overall, SDVs signal a major shift, positioning India as a potential global hub for automotive innovation. Read the full article for deeper insights into this transformation.
