Success in the age of DEI

In an exclusive article for MediaBrief, Anthony Dsouza Executive Director & Country Service Line Leader, Innovation, Ipsos India, explores the complex nature of success, arguing that it's not solely determined by intelligence (IQ). While IQ plays a role, other significant factors include socioeconomic status, family background, and personal traits like motivation and grit.

Anthony emphasizes the importance of diversity, equity, and inclusion (DEI) initiatives in creating opportunities for everyone. He challenges the traditional notion that intelligence is the primary determinant of success, highlighting research that shows the influence of initial circumstances, family values, and character traits.

Success, he suggests, is a multifaceted phenomenon influenced by numerous elements, and a more equitable society can be achieved through DEI efforts.

Article on MediaBreif: Exclusive | Anthony Dsouza of Ipsos India (mediabrief.com)