Marketing

India's Direct Selling Industry: A Story of Resilience and Growth
Brands Publication

India's Direct Selling Industry: A Story of Resilience and Growth

This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.
Ipsos Views | Brand Success | Marketing | Brand Strategy
Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
Ipsos | Brand Success | Expectations
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.