Brands


Brands Publication

Empathy: The New currency of Brand Connection

In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
Healthcare Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Brands Publication

Ipsos India @Events

Ipsos India at Industry Events, Client Events, Webinars
Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Consumption Survey

2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season
Trends & perspectives Publication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past