Brands

In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.

Ipsos India at Industry Events, Client Events, Webinars

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season

New thinking by Ipsos

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!

58% Urban Indians support companies & brands promoting equality for LGBT people – Ipsos LGBTQ + Pride Survey; 1 in 2 urban Indians support laws that ban discrimination against LGBT for employment

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Ipsos The Scent of an Emotion Study

Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.