TELE I- FIELD

Data collection for a contactless world

The author(s)

  • Total Operations team
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The global pandemic has brought data collection through face-to-face investigations to a complete halt. Online interviewing is the obvious substitute but it is important to recognize that it is not the only alternative. Current situation creates an opportunity for exploring different methods for data collection. Telephonic investigations have made a strong comeback. At Ipsos, we have completely reprised this old familiar survey methodology and have reinforced it with the latest technology and best practices to create a compelling alternative that has relevance beyond the Covid-19 times.

 

 

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The author(s)

  • Total Operations team