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Audience Measurement

Jyoti Malladi
Corporate Survey

Jyoti Malladi takes up new role of Managing Director, Research, Ipsos India effective May 2023

Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India, effective May 2023.
Ipsos acquires Intrasonics
Audience Measurement Publication

Ipsos acquires Intrasonics

Ipsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
2 strategic acquisitions by Ipsos, of MGE Data & Fishnet Dotmetrics to bolster position in audience measurement
Audience Measurement Survey

Ipsos consolidates its position with 2 strategic acquisitions in Jan 2021 – of MGE Data and Fistnet-Dotmetrics

Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics (Croatian digital audience measurement player) in January 2021.
Entrepreneurialism | Ipsos
Business Survey

Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges

Across 24 countries, 28% of adults have started a business and 9% have started a charity of community group.
Audience Measurement 5.0 - Pushing the Boundaries
Audience Measurement Publication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
Audience Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.