Demographic change


Generation Next Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
Society Survey

Indians are strong votaries of Populism & Nativism: Ipsos Global Survey

Only 4 in 10 Indians feel society is broken ; though 69% Indians feel the system is broken to favor rich & powerful
80% Indians believe a strong leader can wrest the country from rich and powerful
63% Indians exhort employers to hire locals over immigrants-
A 27-Country Survey
Flair Publication

Flair India 2018: Aspiration to Action

In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
Flair Publication

Flair Thailand 2015 - Preserving Its Unique Versatility

Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.