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Faith and Religion

Ipsos IndiaBus Maha Kumbh Mela Survey
INDIAN CONSUMER MARKET Survey

Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey

Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest

Maha Kumbh Mela seen to boost local economy

Concern around the impact on environment surfaces
reactions to uncertainty and inequality image
Trends & perspectives Publication

83% APAC citizens say the world is changing too fast

Helping people feel stable and valued helps them to deal with uncertainty and inequality