Luxury

A woman with a shopping bag; image gives a luxurious look
Luxury Publication

Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future

India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market
Shopper insights
Shopper Press release

From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.