Public Health

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Paradox among Indians towards Refugees – 65% Indians want victims of war and persecution to be given refuge in India & other countries; 64% Indians do not want influx of refugees in India – feel they come for economic reasons

61% feel India needs momentum in infrastructure development, more so in local areas
64% Indians endorse privatization in infrastructure development

Pessimism writ large. There is fear and concern about the future

Indians falsely overestimate proportions of Immigrants, Muslims, Unemployment etc.

Connected Health: moving in the right direction.

Most Indians believe that healthcare systems will get better in future

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.