Social Media

Ipsos Education Monitor 2026
Education Survey

India's Education Paradox: Ban Social Media & Smartphones, Embrace AI in Schools

Ipsos Education Monitor 2026 reveals a nation that overwhelmingly supports banning social media for children under 14, while remaining one of the world's strongest advocates for AI in education. At the same time, Indians express exceptional confidence in education and greater optimism about young people's future than any other country surveyed.
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Students Survey

4 in 10 Indians want complete ban on Marijuana, Tobacco, Vaping, Online Betting, Violent Games: Ipsos Vices Global Study

Chocolates, Social Media, Packaged Salty Snacks and Sugary Soft Drinks morally acceptable in moderation.

10 years hence Indians foresee consumption of hard drinks surging
why we can't live without digital media | Ipsos
Social Media Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Politics Survey

55% Urban Indians regularly talk to people with opposing views: BBC Crossing Divides Global Survey

68% Urban Indians hail social platforms Facebook and Twitter for giving voice to people; 63% Indians commend them for bridging divide between Public and People in Power.

4 in 10 Indians feel Immigration has had a positive impact
In media we trust? How our views of the media are changing | Ipsos
Social Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Human Curation in an AI world | Ipsos
Curation Publication

Human Curation in an AI world

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
Black Friday | Ipsos
Social Media Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Ipsos Social Media Intelligence Synthesio
Social Media Survey

Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
Society Survey

Fake News, filter bubbles, post truth afflict others: Ipsos Survey

A major new Ipsos study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.

Notably, the survey further shows our trust in politicians and media declining.

Are You Using Social Data Optimally? | Ipsos
Social Media Publication

Are You Using Social Data Optimally?

Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
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