Social Media

Ipsos Global Trends 2025
Global Trends Survey

Wonder, Worry, and the Weight of Choice: Ipsos Global Trends 2025 Reveals How Indians Navigate AI, Trade, and Life in a Rapidly Changing Economy

These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.

why we can't live without digital media | Ipsos
Social Media Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Politics Survey

55% Urban Indians regularly talk to people with opposing views: BBC Crossing Divides Global Survey

68% Urban Indians hail social platforms Facebook and Twitter for giving voice to people; 63% Indians commend them for bridging divide between Public and People in Power.

4 in 10 Indians feel Immigration has had a positive impact
In media we trust? How our views of the media are changing | Ipsos
Social Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Human Curation in an AI world | Ipsos
Curation Publication

Human Curation in an AI world

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
Black Friday | Ipsos
Social Media Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Ipsos Social Media Intelligence Synthesio
Social Media Survey

Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
Society Survey

Fake News, filter bubbles, post truth afflict others: Ipsos Survey

A major new Ipsos study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.

Notably, the survey further shows our trust in politicians and media declining.

Are You Using Social Data Optimally? | Ipsos
Social Media Publication

Are You Using Social Data Optimally?

Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
Youth of the Nation Poll India
Public opinion Survey

Youth of the Nation Poll India

India’s highest rated news app Inshorts in association with Ipsos, has released the findings of the second edition of a large opinion poll – Youth of the Nation Poll.
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