Social Media

Ipsos Global Trends 2025
Global Trends Survey

Wonder, Worry, and the Weight of Choice: Ipsos Global Trends 2025 Reveals How Indians Navigate AI, Trade, and Life in a Rapidly Changing Economy

These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.

Navigating India's Short-Form Video Advertising Landscape
Social Media Publication

Unleashing the Power of Social MISFITs

Navigating India's Short-Form Video Advertising Landscape
Ipsos Consumer Voice
Communities News

Ipsos unveils Ipsos Consumer Voice

The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone
Ipsos Education Monitor 2024
Education Survey

Urban Indians rate the education system high on quality, resources and facilities and career-oriented learning: Ipsos Global Education Monitor 2024

Axis shifts to Asia Pacific for best education centres including India
73% citizens want social media banned for children aged under 14 years, both inside and outside of schools
1 in 2 citizens want smartphones banned in schools
Inadequate teacher training, unequal access to education and security & safety, biggest challenges in education system
UNESCO-Ipsos Survey
Social Media Survey

Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey

Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.

93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity.
Social Media & fake news survey
Social Media Survey

Fake News, cybercrime & identity theft, emerge top concerns of social media usage – Ipsos IndiaBus Survey

Fake News, cybercrime & identity theft, emerge top concerns of social media usage – Ipsos IndiaBus Survey ;
Citizens, media, govt, law enforcers, messaging companies can stop fake news from flaring
Ipsos | Synthesio | Twitter | TOPP
Corporate Survey

Synthesio, an Ipsos company, joins the Twitter Official Partner Program

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success.
Social Media - a compelling source of consumer insights
Social Listening Publication

Beyond Listening - Social Media, a compelling source of consumer Insights.

Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
Data dilemmas of the connected Indian | Ipsos
Data Privacy Publication

A growing unease: Data dilemmas of the connected Indian

In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.
social intelligence and survey data to drive brand growth | Ipsos
Social Intelligence Survey

The power of social intelligence and survey data to drive brand growth

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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