Social Media

These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.

Navigating India's Short-Form Video Advertising Landscape

The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone

Axis shifts to Asia Pacific for best education centres including India
73% citizens want social media banned for children aged under 14 years, both inside and outside of schools
1 in 2 citizens want smartphones banned in schools
Inadequate teacher training, unequal access to education and security & safety, biggest challenges in education system

Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.

93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity.

Fake News, cybercrime & identity theft, emerge top concerns of social media usage – Ipsos IndiaBus Survey ;
Citizens, media, govt, law enforcers, messaging companies can stop fake news from flaring

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success.

Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data

In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.