User Experience


Qualitative Survey

Ipsos UU (qualitative research division) announces role enhancements in India

With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
User Experience Publication

Why Accessible UX Matters

Tips for delivering a great user experience.
Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

Ipsos India widens portfolio of Sonul Verdia and Ananya Roy Mathur for enhanced client servicing

Ipsos India has diversified roles for two of its senior team members
Usage & Attitude Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.