Qualitative

Ipsos UU
Consumer insights News

Human-Led. AI-Accelerated. Ipsos UU Rewrites the Rules of Qualitative Research

Ipsos unveils a new qualitative paradigm—combining continuous communities with digital twins, AI-powered moderation and the EDGE framework to deliver faster, culturally grounded, and decisively human insight.
Ipsos
Qualitative Survey

Ipsos UU (qualitative research division) announces role enhancements in India

With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of insights. Always striving to bring Life to life, at Ipsos UU we love the power of context to explore real people in real life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
Ipsos | Whitepaper | Communities | Qualitative research
Market Research Publication

Driving authentic engagement in large online communities

Enabling qualitative insights at scale
Dancing with Duality | Ipsos
Qualitative Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
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Behavioural Science Publication

OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour

By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India
Qualitative Survey

Ipsos India Research Paper adjudged best in Audience Poll Category: 28th Annual MRSI Seminar

The research paper showcased adaptation of counselling techniques for better understanding of deeply personal and sensitive issues.
Qualitative Publication

Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018

A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations

The Need for Speed: Overnight Qual
Overnight Services Publication

The Need for Speed: Overnight Qual

To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.