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Spotlight*Jordan: Views on AI
While most Jordanians have heard about Artificial Intelligence, less than half of them have a good understanding of what AI is.
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Spotlight*Jordan: Views On Mental Health
During Mental Health Awareness Month, an in-depth exploration of attitudes towards mental health in Jordan was conducted.
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Ipsos’ Jordanian Consumer Sentiment Index Q1 2024
Ipsos’ Jordanian Consumer Sentiment Index shows a 3.4-point decrease between the fourth quarter of 2023 and the first quarter of 2024
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Spotlight*Jordan: Views on Gender Equality
While half of Jordanians recognize the benefits of gender equality, only 18% actively engage in efforts to promote it, shedding light on societal challenges and perceptions.
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Spotlight*Jordan – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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Spotlight*Jordan – Shopper Behaviour & Attitudes
The shopping landscape in Jordan presents a near-even split between meticulous and adventurous shoppers.
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Ipsos’ Jordanian Consumer Sentiment Index Q4 2023
Ipsos’ Jordanian Consumer Sentiment Index shows a 4.5-point increase between the third and fourth quarter of 2023.
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Spotlight*Jordan: Food & Health
While 44% of Jordanians Constantly Worry About Getting Older & Maintaining Health, only 1 in 10 Consider Physical & Mental Wellbeing as An Ultimate Life Priority.